Coronavirus Disease (COVID-19) is not the first virus outbreak in the world and most definitely won’t be the last one. Although we always hope for things to be better in the future, it is important that we accept this new reality and instead of panicking start making necessary amendments (mental as well as physical) to adjust to this problem. With social distancing, lockdowns, and stay-at-home orders, lives have indeed changed for all of us. Thanks to the progress made by technology, we can all still stay connected and at least communicate with one another on an individual level. Of course, it’s not as good as physical meetings but at least we have something to be grateful for. Many want your attention at this time and many whom you would want to give your attention to as well. Want to know who else wants to talk to you? It’s all the brands in Nepal! They are desperately trying to reach out to you at this moment!
Businesses in Nepal are going to struggle for some time.
With restrictions in movement and a decline in physical face-to-face interactions, no matter whether the businesses are small or big they are going to struggle in a short time. But with time and as resources start depleting they will look for measures to promote their product. What other option do they have when physical interactions are not possible? Digital Marketing of course!
High demand for Digital Marketing Professionals
There will certainly be job losses and many have already. But as companies make a shift from traditional marketing to digital, there will be a big rise in demand for Digital Marketing Professionals and a lot of vacancies have already started sprouting up. This is high time traditional marketers upgrade themselves to transform into Digital Marketing Professionals.
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Interactive Digital Content will be on the rise
Brands will want to come up with engaging content on various platforms like social media (Facebook, Instagram, etc) and their websites along with other digital assets. A lot of creative work on the background to come up with eye-catching designs, appealing marketing copies, interactive videos, quizzes, polls, etc. will be on the rise. There will be a high rise in demand for Professional Content Writers.
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Customers will spend a lot of time on Social Media
With more than 60% of the population of Nepal connected to the internet at the moment and many with restricted movement, a lot of them will be spending more hours on social media. In Nepal, this means mostly being on Facebook, Instagram, and YouTube. Brands need to realize this and try their best to leverage the potential of Social Media Marketing.
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Bidding in Google Ads will get challenging
There have been improvements made in the Google Ads as announced at Google Marketing Live 2019. Digital Marketers need to be on top of the game by being updated with the latest changes in the field of search engine advertising. Many institutes or trainers will not be updated with the recent changes and using them as a resource for Google Advertising can do more harm than good.
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Brands will highlight their COVID-19 (Corona Virus) Relief
Many big businesses and even smaller ones who aren’t much affected or even who are, will most likely shift all their CSR resources to COVID-19 (Corona Virus) relief program. There will most likely be food distribution, relief package distribution, counseling activities, and many others for the Corona victims. They would certainly want to share their efforts and activities for the sake of service, branding, and promotion. With social distancing and the decline in dependence on traditional marketing, their efforts will shift to Digital Marketing for sure.
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Conclusion
We sincerely hope that the coronavirus situation in Nepal passes away as soon as possible. But things will only unfold slowly. However, one thing is certain. There will be a high demand for Digital Marketing Professionals in the market. With a sector that already has a very less number of qualified professionals, chances are that Digital Marketing Professionals in the coronavirus situation in Nepal will not only have good opportunities, but the jobs will also be as lucrative as ever. This means better salary packages and services but moreover, job security. In conclusion, there are two ways to look at the coronavirus situation and react to it. Either be grumpy, a complaint about your job or potential or get jobs in the future. Or take the other option of indulging in developing a productive skill, in this case learning Digital Marketing to transform yourself into a much sought-after professional who can make an exceptional contribution to the marketing efforts of brands or your own business.