Who likes traffic? Do you enjoy traffic?
Where is traffic admired? Not on roads or highways, but yes on the digital platform!
The only place where traffic is appreciated is on digital platforms.
Driving website traffic is not as easy as it sounds.
Yes, you do need to block the road of your target audience. But, blocking means you block their path with advertisements and creative and engaging content. Additionally, interacting with audiences on social platforms, and so on.
Ready to block the road? Ready to make them turn to your website?
Here’s how you can catch their attention and drive more traffic.
The 8 practical strategies to drive traffic:
1. Advertisements
Isn’t it bothersome when you don’t get traffic on your website?
Then why not embrace advertisements? Paid ads are one of the proven strategies to gain website traffic.
When it comes to website traffic, Google traffic is a popular name. In this, you bid for the keywords or phrases that will trigger your ad to appear in front of searchers.
Other than Google ads, there are social media ads and display ads. These ads are links to the landing page of your website.
These paid ads are more effective when combined with;
Use long-tail keywords on your website. Also, use it on the content.
- Track your ad campaign performance. Check for any lacking and remove the one that is not working.
- A/B testing to experiment with changes and decide on which change was beneficial.
Paid ads can only be effective if you are alert and keep on monitoring. Otherwise, the investment on it will be a loss for you.
2. Stay active on social platforms
A platform with more than 3 billion active users is a great opportunity. Tapping into this pool of target customers can elevate your website traffic.
These social media platforms connect you with your target audiences. Being active on these platforms can upsurge your website and visitors. Then turns them into leads and sales.
Being active means;
- Respond to audiences’ every query and comment. Don’t ignore your audience.
- You can also use these platforms for customer care.
- Connect with your target audience. This will boost the traffic on your social media platforms as well as on the website.
- But first, add your website link to your social media profile or page.
- Share the fun and engaging visual content. This will keep the audience indulged with your profile, and then to the website. Visual content such as memes, gifs, images, infographics, videos, etc
- Run Q&A polls and social media contests.
- Post consistently. But, this consistency differs as per the social media platforms.
- 15 tweets daily in the case of Twitter.
- One post daily in the case of Facebook.
- 1-2 posts weekly when using Instagram.
3. Email marketing
An effective and cheap way to reach prospective customers is using email marketing. If used correctly, you can increase your website traffic. Otherwise, your investment will be in someone’s spam or trash.
This is how you can drive traffic through email marketing;
- Assemble a quality subscriber list who have an interest in your product.
- Send content that is relevant and in the interest of the email subscriber.
- Sync email with the landing page of your website.
- Fuse email with your social media.
- Keep monitoring your email campaign. This will ensure you are targeting the right audience with the right content.
4. Guest blogging
Guest blogging is when you invite other popular bloggers to write on your website. Likewise, guest posting is about you posting your blog on other known websites.
No matter whether you guest post or invite a guest blogger. The ultimate result is to gain traffic to your website.
How does this help to drive traffic to your site?
- This gives exposure to your site when published on other famous websites.
- Gains quality traffic by exploiting the existing audience of other websites.
- Networking opportunity when collaborating with famous bloggers and reaching out to their audience.
- Adds to inbound links when guest posts for a website or blog.
5. Free webinar
Hosting a webinar is an effective way to drive traffic. Especially when it is free. Getting free content tempts audiences to reach out to your website.
Webinars can be a neat way to convey short messages as well as long educational or training content. But be cautious to not overwhelm your audience with immense content.
Here are a few ways to make a webinar inviting;
- Make your title of the webinar shine that relays the content. Creating an appealing title lures the audience to sign-up for it. This gains visitors to the website.
- Before the webinar, send reminders to the subscriber via email or social platforms. This should mention the date and time.
- Record the session to use in long terms This keeps your visitors engaged with your site.
- Don’t forget to send a “thank you” email to the attendees.
- Gather feedback from them. Also, invite them to share the review and links on social media.
6. Influencer marketing
The best strategy to gain traffic from social media platforms.
These days, people believe in influencers as much as their friends and family. They trust these influencers to buy any product.
Influencers already have a niche market. Businesses want to tap into that niche to gain leads and sales. So, businesses collaborate with influencers to market their product to the influencer’s followers.
Influencers do this by;
– Sharing the website link of the business in their bio.
– Feature the product in the stories.
You can make your influencer marketing effective by;
- Use influencers as a model in your campaign. This will convert the influencer’s audience into your website visitors.
- Invite influencers to market your product or brand.
- Ask influencers to get involved in product creation. This collaboration will give the influencer a sense of belonging. This gives them a reason to work for it.
- Give influencers promo codes. This will keep them loyal to the brand. This also attracts their followers to visit your business site.
- Create a capsule wardrobe that represents the influencer’s personality. This is to lure the followers to the brand’s site.
7. Work on SEO
Search Engine Optimization is an organic way to get web traffic.
Ranking your website on the first page is a keen strategy to gain website traffic. Once you have the website in the SERP, you gain more visibility. More visibility means more traffic to your website.
To make this happen, you can opt for;
- SEO Audit
SEO audit is all about analyzing the performance of your website. This aids you to understand where the website is lacking. Also, what needs to be done to gain quality traffic and sales?
2. Optimize the landing page
A good-looking landing page determines the future of your website. Make your landing page appealing enough to keep your visitors. A compelling landing page must include;
- Eye-catchy CTA
- Informative content
- But, no navigation to exit
3. Optimize your content
Content is the foundation to make your SEO effective. Create SEO-friendly content that can help to rank in SERP. Make sure to use keywords or phrases, meta and title tags, and relevant links that will further assist in SEO.
4. Mobile-friendly
Keep your website mobile-friendly as 60% of online searches are made by mobile devices.
5. Understand your audience
The foremost thing you do before creating content is to research your audience. What are the interests of your audience? What do they seek? What do they need?
This gives a base to start with. It keeps you targeted and compelling to your audience.
8. Creative and original content
Content is key. This is the reason why there is traffic on your website. That’s why make your content creative and original. You can also add visual content that contributes to the visitor experience of the site. For example images, infographics, videos, etc.
Here are a few things you need to consider;
- Keep consistency when creating content that can answer your audience’s queries.
- Use long-tail keywords.
- Share your content on social media. It shows your activeness on social media. Also, foster congenial relationships with your audience.
- Keep updating the content.
Driving website traffic is tough, but it is doable with the right combination of strategies. To attract and convert visitors into leads, use both paid and organic methods such as social media, email, webinars, and SEO. Track and tweak campaigns to reach the right people with the right messages. Increase website traffic and achieve business objectives with dedication.
Now, be a driver,
Drive your traffic,
With these strategies on your hand!