Who thought we had to suffer? Even with no work to do?
The in-home vacation brought pain. The feeling of being captive because you have to do all the household chores and live within four walls 24/7. Also the unfortunate health challenges we had to face. At last, with time, the situation became a little lighter to deal with.
This global pandemic will be remembered for many years to go.
It changed our lives, being a maid in our own home. Also, the way the market works. It came as an opportunity for the digital world as everyone shifted their business online.
The need for having an online presence for brands and companies has never been so important. People started spending more time online which compelled brands and companies to move digital. With everyone making their online presence, the need for digital marketers increased.
The businesses needed to innovate themselves to stay competitive. This brought a challenge to finding new talents and fine-skilled digital marketers.
Employers are now searching for someone with versatility. Someone who can cope with any challenge, even the pandemic. Thus, digital marketers have to up-skill themselves if they want to be hired.
With the increasing demand for up-skilled digital marketers; they must have the following skills:
Search Engine Optimization(SEO)
Want to rank your website in the search engine result pages (SERPs)?
Consider doing Search Engine Optimization(SEO).
This is one of the main jobs digital marketers focus on.
Even if you are not a professional, at least you should have basic knowledge about it. Have a basic idea of the content, keyword use, user experience, and so on.
This skill lets you understand how consumers are searching for things. What keyword do they use, and which platform do they follow to get that insight? This way they can make their marketing campaign more centered and successful.
Social Media Marketing
Do you know there are expected to be 4.89 billion social media users around the world in 2023 which is 6.5% more than the previous year?
With 4.89 billion users online, being a digital marketer, do you think missing out on such a huge platform is beneficial for your career?
If you lack knowledge of social media marketing, you can’t target your marketing campaign centered on social media users.
Getting this skill means you know your market and can create a campaign for the target audience. You must understand various social media platforms and how it works.
Learn new digital marketing tools
Everything is trackable if you are online. The skill of using different tools helps you to reap the benefits of your marketing campaign.
You can also assess the performance of your marketing campaign. And make relevant changes if any activity is not giving optimal results. Digital Marketing tools pave the road to reaching your target audience and tracking their online behavior. It allows you to foresee any possibilities; be that a challenge or opportunity.
Digital marketers should be familiar with digital marketing tools to make data-driven decisions.
Digital marketing tools include;
- Google Search Console,
- Google Analytics,
- SEMrush, data bridging tools,
- keyword tools,
- content marketing tools,
- SEO tools, market research tools, etc.
Web design and development
It is necessary to have a good understanding of how a website works. Knowing to create or design the website helps to enhance the user experience. This makes you stand more professional and skillful. And that’s what an employer or any client needs. You need to have better skills in it.
Content writing/creation
Content is what makes your products or service sell. It speaks for everything and every one your company stands for.
Content not only involves writing but also image, videos, animations, and so on. It helps you to convey your message to your target audience. And is also a great tool for SEO.
As a digital marketer, you are supposed to be creative to generate more engaging content. Your lack of some basic skills to write creative content or even trim a video can delay the whole work. Being a digital marketer, you must be able to adapt to different roles be that a content writer or video editor.
Self-learning
There’s a fierce race in the job market. The only thing that can get you hired is when you up-skill yourself. Digital marketers always try to improve things that can make them the best at what they do.
Self-learning and upskilling yourself to stay competitive is what every digital marketer is supposed to do.
Creativity and Problem-solving Skills
Digital marketers are explorers and effective problem-solvers. If you are a digital marketer, you have to be creative to deal with varied situations.
The role of a digital marketer requires generating creative content. Introduce the best solutions to resolve problems.
Employers search for someone with a creative mind and problem-solving skills. If you want to succeed in your career you need to develop these skills.
Adaptability and flexibility
With the uncertainty brought about by the global pandemic, we never know anything for sure. To withstand such uncertainty, the digital marketer should have a flexible and adaptable personality.
A professional digital marketer is always ready to adapt to new changes. The changes can be anything be that technology changes, practices, demand for new skills, new market trends, and even a global pandemic.
Social Skill
Having social skills is a must for every digital marketer.
As a digital marketer, you have to work with a team. You need to communicate with them and address relative queries.
A digital marketer has to understand the teams’ needs. Working together as a team means you need good social skills otherwise it can create chaos.
The skill helps to understand and interact with teammates. And understand the target audience creating more engaging content.
Analytical Thinking
This is the era of data where every decision is dependent on data. Assessing and giving meaning to that data requires good analytical skills.
Being a digital marketer, it is part of the job to understand what the data is implying and what needs to be done. It involves data collection and interpretation. It is about understanding what is affecting and what needs adjustments, and how can we do it to solve any issue.
The demand for skillful digital marketers has been rising. Being skillful not only means having a good understanding, but it is more about solving the problem.
For this, digital marketers need to use varied analytical tools. This means digital marketers should have a solid ability to use analytical tools.
Persuasive Skill
Marketing is all about persuading your audience with your words to make sales. But it must not involve anything fake but be a reliable source.
A digital marketer uses his/her social skill to connect with the team. When combined with creative problem-solving skills to come up with new ideas, that can drive sales to lead the business, and convince the audience that our information is from a reliable source, makes them believe in our product. It is about having confidence in what you are saying and what your product stands for.
The world is in chaos now, even the job market. And you are one of the candidates applying for the job which every other one wants. If you can’t place yourself as unique, don’t worry there are enough other candidates qualified than you.
Fasten your seatbelt, you don’t stand a chance if you don’t up-skill yourself in this race of knowledge and skill. The only thing you can do is never stop learning and accepting changes.
If you want your career growth, you have to keep upgrading your skills. Doesn’t matter whether it is through self-learning or institutional training.
Conclusion
As more businesses moved online due to the pandemic, demand for skilled digital marketers increased. Marketers skilled in SEO, social media, web design, content writing, and analytics can develop targeted campaigns, track online behavior, and make data-driven decisions, adapting to changing trends and uncertainty.
Yet, if you want to have a Google Certified Training on Digital Marketing, you can switch to the course provided here:
Up-Skill Your Limit
Get Your Dream Job