Pay per Click Advertisements provide a host of PPC advertising options in the major web platforms including Google, Yahoo, Bing and so on..
Pay per Click Advertisements
PC are Pay-Per-Click advertisements, meaning you only have to pay if the client’s PPC advertisement is clicked. In PPC advertisements, advertisers bid on certain keywords they want to trigger their sponsored ads with. The advertisement and the position is determined by the bid itself and a quality score, where quality score is measured by the relevance of the ad, the keywords and the landing page, the ad’s CTR, advertiser’s performance history etc. Maintaining a high quality score can help advertisers to lower Cost Per Clicks (CPCs) or Cost per Action (CPA).
- Contextual Advertising – Targeting the right websites
- Cost effective way of advertising, compared to offline advertisements
- PPC helps advertisers only pay for the traffic obtained
- Wider reach helps Brand Awareness
- Provides Branding Value
hen choosing the best Pay per Click advertisement platform, advertising with Google is the best. With Google on the forefront for the web products, advertising with Google will definitely help for ROI. However, you can also opt for other emerging web advertising platforms like Yahoo, Bing, Ask.com etc.
You Tube Advertisements provide with wide range to advert options from banner ads to skippable and non-skippable video ads, and the feature of PPC just adds to its benefits.
With the widest reach of audience, approx. 10 billion web pages, Google Pay per Click program can guarantee maximum exposure compared to other online services.
Google PPC can direct your ads to a targeted group of people of a certain location, or a certain age group.
Flexible Bidding Strategies
Google PPC has a flexible bidding strategies that allows marketers or advertisers to apply flexible bidding plans whether within the same campaign or a different one.
Pay per Click (PPC)
Google PPC is a Pay per Click model where advertisers only have to pay for the advertisement for the actual traffic generated by that particular ad. Its a simple model for, if the advertisement can make any impression to users, then pay, otherwise not.
High Quality Score
Quality score can affect your CPC and CPA rates. Maintaining a high quality score means more impression in lower costs. Quality score is determined by relevance of keywords with the advertisement and the landing page, the advertiser’s performance and the ad’s CTR (click through rate).
Google PPC provides flexibility for advertisers on where they want to show their ads. They can specifically choose even a particular website to showcase their online advertisement.
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